| Collection | Craigmyle Fundraising Consultants Collection |
| Description | This file contains the Campaign Director's terminal report for the Latymer Upper School Appeal submitted to the Governing Body of Latymer Upper School. The report contains an introduction and details about the survey, the development programme, the campaign plan, the constituency, promotional literature and publicity, the campaign, results, direct mail, industry, commerce, and trusts, comparison with schedule of gifts, costs, campaign administration, financial records, campaign office, continuation, conclusions, and recommendations. Appendices are included and contain materials relating to the geographical distribution of prospects, Phase I Parents' Campaign Organisation, Phase II Old Latymerian Campaign Organisation, analysis of contributions, card state, comparison with the schedule of gifts, cost of the campaign. |