| Collection | Craigmyle Fundraising Consultants Collection |
| Description | This file contains the Campaign Director's terminal report for Magdalene College, Cambridge, submitted to the Master and Fellows of Magdalene College. The report contains an introduction, including information about previous fund-raising, background to the appeal, objects of the appeal, and the survey, and details about the constituency, promotional literature, campaign plan, summary of results, continuation, the cost of the campaign, and a conclusion. Appendices are included and contain records relating to the constituency and its response, the appeal organisation, an analysis of contributions, a omaprison between survey indications and actual gifts received, an analysis of the response to the appeal by those who gave to the previous appeal, a comparison of contributions received with the schedule of gifts, graph showing cash flow on both appeals, tasks for continuation, the Appeal Office, and campaign expenses. |