| Collection | Craigmyle Fundraising Consultants Collection |
| Description | This file contains the Campaign Director's terminal report for Shebbear College Second Development Campaign submitted to the Governors of Shebbear College. The report contains an introduction and details about the development programme, the survey, target, the constituency, campaign plan, campaign organisations, leadership and briefing meetings, helpers, visits, direct mail, trusts, promotional literature, responses, factors affecting the campaign, continuation phase, costs of the campaign, administration, recommendations, and a conclusion. Appendices are included and contain records relating to the Appeal Committee, list of Area Chairmen, Leaders and helpers, an analysis of contributions, schedule of gifts comparison, a comparison between survey indications and actual gifts, an estimate of the remaining potential, a graph comparisong the flow of contribution, an analysis of the response to the second appeal, a comparison between the estimated and actual expenditure, and the card state. |